#BoycottPUMA

PUMA will be terminating it's sponsorship with Israel Football Association (IFA) next year, we will be ending our boycott once their contract officially ends. Thank PUMA for their decision.

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Thank the CEO of PUMA for making the decision not to renew their contract with Israel Football Association (IFA).

Arne Freundt

PUMA

I welcome the decision by PUMA to not renew your contract with the Israel Football Association (IFA).

Businesses have a moral responsibility and must refrain from supporting those violating human rights, potentially committing war crimes and occupation.

Ethical consumers look forward to ending the boycott of PUMA once the contract with IFA officially dissolves in 2024.

Thank you for your decision and I look forward to returning to purchase PUMA products.

Thank you

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Here are frequently asked questions on #BoycottPUMA

The Israeli Football Association (IFA) is the governing body for football in Israel (similarly to the FA in England). So this means the IFA organise a variety of association football leagues, Israel State cup and the Israel National football team within Israel.

Settlements are built up Israeli communities on stolen Palestinian land. These pre-existing Palestinian communities are forcibly removed from their homes and deprived of access to their land.

Settlements are in the West Bank, East Jerusalem, and in the Golan Heights. Israel started building settlements in 1967, after it illegally occupied Gaza and the West Bank.

The United Nations General Assembly, the United Nations Security Council and the International Court of Justice have all said that Israeli settlements on the West Bank violate the Fourth Geneva Convention.

The Fourth Geneva Convention says that an occupying power “shall not deport or transfer parts of its own civilian population into the territory it occupies.” Israel has been doing exactly that, since occupying the West Bank in 1967.

Story so far.

On Tuesday 12th December 2023, PUMA announced it will not renew its contract with the Israel Football Association (IFA).

The IFA manage several football clubs in Israeli settlements. Israeli settlements are built on stolen Palestinian land, forcibly displacing indigenous Palestinian communities and replacing them with Israeli settler colonies. Israeli settlements are illegal and are a pivotal tool of Israeli apartheid and occupation.

By terminating their sponsorship, PUMA will no longer be complicit in supporting illegal Israeli settlements, the Israeli occupation and violating international law.

We will be ending our call to boycott PUMA once the contract with IFA officially dissolves in 2024. Until then, we encourage you to continue boycotting PUMA products.

Email PUMA's CEO thanking him of their decision.