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Boycott is using your power as an individual to withdraw your support from companies that help sustain Israel’s illegal occupation of Palestine. It also shows that you are against Israel's actions and crimes.

What should you boycott to help end the oppression and atrocities against Palestinians?

Right now we are feeling horrified, sad and reignited with the need to act for Palestine. We have seen lots of extensive “boycott lists” as a result of people wanting to do as much as possible for Palestine.

But how can we make boycotts effective, realistic and impactful in our goal for a free Palestine?

FOA use the successful method of targeted boycotts, which was adopted to help free South Africa.

We must strategically focus on a smaller number of key targets for maximum impact and consistency.

Here are the key companies to boycott:

HP (Hewlett Packard) provides hardware and services for the Israeli Prison Service and the Israeli police who enforce apartheid on Palestinians within Israel. Learn more

Coca-Cola operates on stolen Palestinian land by having a factory in Atarot, an illegal israeli settlement. These Israeli settlements are illegal under international law. Coca-Cola is defying international law. Learn more

Israeli produce should be left on all shop shelves. When shopping always #CheckTheLabel to make sure you don't accidently buy any produce labelled from 'Israel'. Learn more

PUMA sponsors the Israel Football Association (IFA) and the Israeli national team. The IFA manages several football teams in illegal Israeli settlements, built stolen Palestinian land. Learn more

We encourage all our supporters to focus on boycotting these 3 companies and to #CheckTheLabel on produce, to be more effective in ending Israeli apartheid. We aren't saying other companies aren't complicit, but we need to be targeted and strategic to make a boycott successful, just how we have been in the past with South Africa.